SIC Maui is a brand of paddle boards and equipment known for its quality and innovation.

Founded in 2006 in Maui, Hawaii, the brand is the result of its founder’s passion for SUP (Stand Up Paddle). SIC Maui stands out for its high-end designs and its commitment to performance, ergonomics and durability. It also offers surfboards, foils and wingfoils.

The company offers a wide range of products for all levels of riders, from beginners to professionals, to race and wave enthusiasts.