Privacy policy

Backside-shop SA, whose registered office is at Avenue Riond-Bosson 12, hereby informs users of the website, as well as its customers, of the data processing it carries out as data controller.

By producing effects on Swiss territory, backside-shop S.A. complies with the Federal Law on Data Protection of September 25, 2020.

1. Scope of application

This privacy policy (hereinafter "Policy") applies regardless of the means or medium used to access our website and sets out the conditions under which, during your browsing, we collect, use and store information about you, as well as the choices you have regarding the collection, use and disclosure of such information.

It also applies to all the services we provide in the course of our business.

By accessing this website or entering into a contract with us, you acknowledge that you have read, understood and agree to be bound by the terms of this Policy.

2. Definitions

Personal data: all information concerning an identified or identifiable natural person.

Processing: any operation relating to personal data, whatever the means and procedures used, in particular the collection, recording, storage, use, modification, communication, archiving, deletion or destruction of data.

Data controller: the private individual or federal body which, alone or jointly with others, determines the purposes and means of processing personal data.

Sub-processor: the private individual or federal body that processes personal data on behalf of the controller.

Data security breach: any breach of security resulting in the accidental or unlawful loss, modification, deletion, destruction, disclosure or unauthorized access of personal data.

3. When you browse our website

3.1 Collected data

  • Navigation data

When you browse our website, we may collect the following information about you:

Your IP address ;

Date and time of your visit ;

Browser used ;

The brand of equipment you use to connect.

3.1.2 Contact data

In addition, when you make a contact request/subscribe to our newsletter, we collect the following information with your consent:

Your first and last name ;

Your e-mail address ;

Your phone number.

3.1.3 Data from a social network

When you allow a third-party social network (such as Facebook, Twitter, LinkedIn, YouTube, etc.) to share with us, we may receive any data you share publicly on that social network and data that forms part of your profile. This may include basic data relating to your account (e.g. name, e-mail address, gender, date of birth, city of residence, profile photo, user ID, list of friends, etc.) and any other information or activity you authorize the third-party social network to share.

To find out more about how we receive data about you from third-party social networks, or to stop sharing your data on these social networks, we invite you to consult the terms of use of these social networks.

3.2 Purpose of data use

As the controller of the personal data we collect on our site, this article describes the purposes for which we process your data. Not all purposes of data use apply to all users.

3.2.1 Supply of services

We use your contact data to respond to your requests to contact us or to send you our newsletter.

3.2.2 Marketing

We use your data to send you information about our services and promotional offers, to ask you to participate in surveys or to develop a more direct relationship with you.

3.2.3 Customization

We use your data to analyze your preferences and habits, personalize your experience on our site, and optimize our site for you and your computer. This also enables us to offer you content that better matches your interests.

3.2.4 Pursuit of our legitimate interests

Your data may also be used to pursue our legitimate interests, which include monitoring the use of our site, as well as investigating any complaints we may receive, either from you or from third parties.

3.3 Cookies

When you visit our website, data may be stored in or retrieved from your browser, usually in the form of cookies.

This information may relate to you, your preferences or your device and is mainly used to ensure that the website functions correctly.

We inform you that while browsing our website, these types of cookies are used:

3.3.1 Necessary cookies

These cookies are necessary for the operation of the website and cannot be deactivated in our systems. They are generally set as a response to actions you have taken that constitute a request for services, such as logging in or filling in forms. You can configure your browser to block or be informed of the existence of these cookies, but some parts of the website may be affected.

3.3.2 Performance cookies

These cookies enable us to determine the number of visits and sources of traffic, in order to measure and improve the performance of our website. They also help us to identify the most and least visited pages and to evaluate how visitors navigate the website.

3.3.3 Cookies for targeted advertising

These cookies may be placed on our website by our advertising partners. They may be used by these companies to profile your interests and offer you relevant advertising on other inter- net sites.

You can disable them via your browser's security settings.

4. If you are a customer of backside-shop S.A.

4.1 Collected data

  • Identification data

When you contract with us, we collect personally identifiable information such as :

Your first and last name ;

Your postal address ;

Your e-mail address ;

4.2 Purpose

In the course of providing our services, we may process your personal data for the following purposes:

Contractual performance ;

Accounting management ;

However, not all objectives apply to all customers.

5. Recipient categories

5.1 Subcontracting

We use subcontractors and external service providers to manage and/or maintain our website, to manage our accounts and to carry out advertising.

When we use subcontractors, we ensure that they apply technical and organizational security measures at least equivalent to those we put in place to guarantee the security of subcontracted personal data.

5.2 Transmission to third parties

We may pass on your data to third parties if required to do so by law or at the request of a judicial or administrative authority, to protect our rights or interests.

6. Data security and confidentiality

We have put in place appropriate security measures (technical and organizational) in accordance with legal requirements and best practice, taking into account the risks involved, to protect your data against accidental or intentional manipulation, loss, destruction, disclosure or unauthorized access.

7. International communications

Your data may be processed in the following countries:

European Union countries

United Kingdom

EFTA countries

These communications abroad are governed by one of the guarantees provided for in art. 16 para. 2 of the nLPD, thus ensuring the security of your personal data:

                                 Guarantee under art. 16 para. 2

However, in the event of transfers to third parties established in countries that do not ensure a sufficient level of data protection, we will take appropriate protective measures, such as signing standard contractual clauses.

8. Your rights

You can ask us to access, rectify, forward or delete your personal data.

To exercise your rights, please contact us at the following address: contact at

9. Contact

If you have any questions about this Policy, the processing of personal data by us or to exercise your individual rights, please contact us at the following address: contact at


This Policy may be modified in line with legal, operational and strategic developments. Any updates will be posted on this page. Please check back regularly.